By: Olivier Rousteing via GPSRadar



Press Release by: Olivier Rousteing | Paris | 10 July 2018


In my eight years as Balmain’s Creative Director, I’ve had a lot of incredible experiences and I know that there are many, many more to come—but I can say today, with absolute confidence, that collaborating with Beyoncé on her Coachella concerts is destined to be one of the most important and treasured memories of my career.

Why? Because Beyoncé.

Everything you’ve already heard before is true. She’s a goddess, blessed with an incredibly beautiful voice and a moral vision to match. She’s a powerful, inspirational woman who isn’t about to accept any limitation. And, she’s a joy to work with. Her level of obsessive perfectionism matches mine, so we loved poring over everything—literally everything—together; making sure that we agreed on every tiny, teeny detail of the two enormous collections that we created together for her, her family and her 200-plus dancers and band members.

It’s not often I get to partner so closely on a true collaboration with someone that I so highly respect and from whom I can learn so much. Our three months of meetings, rehearsals, face-timing and endless phone calls definitely paid off. What we all saw on those successive Coachella weekends was nothing less than iconic. Her performance, message and music—along with the looks that we created together—made for one of those rare, indelible images that I believe will long remain in my generation’s collective memory.

After experiencing that beautiful partnership, we weren’t ready to just walk away without adding one final, perfecting touch. This collection of hoodies and tees, based on key designs from our Coachella efforts, responds to our need to repay an obvious debt for the inspiration we received from the signature spirit and legacy of America’s historically black colleges and universities (HBCUs). Which is why we are so very pleased to announce that proceeds from this collection will help fund the impressive work of the United Negro College Fund (UNCF)—helping to guarantee that tomorrow’s leaders will be able to attend college, thrive and graduate.

Olivier Rousteing


10 July 2018



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