BACKSTAGE: BOSIDENG SPRING 2019 READY-TO-WEAR RUNWAY SHOW
FOR IMMEDIATE RELEASE: September 13th, 2018
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FashionWeek.Pro was invited by Bosideng & HLGroup to preview the Bosideng SS19 collection in the runway show at the Official NYFW ‘The Shows’ at Spring Studios in New York City on September 11th, 2018. FashionWeek.Pro had a team of fashion media correspondents and photographers covering 45+ shows during the one week span of NYFW. FashionWeek.Pro had two fashion photographers shooting from the press risers, Melissa Enriquez & Julia Sariy, who are diligently working on processing runway images. The rest of the #FashionWeekPro team who covered the Nonie show includes Brittany Burton – our Digital Media Correspondent.
The Bosideng SS19 show did not disappoint. It was a star-studded event featuring Alessandra Ambrosio on the catwalk and Anne Hathaway, Jeremy Renner, Wendi Murdoch, Olivia Palermo, Bernice Burgos, Law Roach, Leah Robinson, D’Andra Simmons & many more. Bosideng’s designer, Mr. Zhu Lin truly reimagined down outerwear + winter activewear drawing inspiration from Chinese culture. The FashionWeek.Pro team will soon be publishing an exclusive interview with Mr. Zhu Lin shortly. We will reserve additional commentary on the Bosideng line until our interview is live, however, this collection is a must for any cold-weather retailer. The entire experience, runway & collection was a solid win. Congrats, Bosideng on a 5-Star NYFW show.
Every designer presenting fashion shows at NYFW will have 2-3 feature articles. In this article, we will focus on all the Getty Images and press release provided to FashionWeek.Pro by Bosideng & HLGroup. Next, the FashionWeek.Pro team’s images, stories & videos captured by our media correspondents through live iPhone reporting. In the last feature, we’ll highlight Melissa Enriquez & Julia Sariy‘s photography of the show and what retailers are taking pre-orders for the Bosideng SS19 collection.
Don’t forget to check out @FashionWeek.Pro’s IGTV & Instagram stories covering LFW live from LONDON all week!
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WHAT: BOSIDENG Spring/Summer 2018 show at New York Fashion Week.
This season, the collection advocates respect for nature, connecting the return of the heart, longing for a casual but refined quality of life. The clothing consists of classical patterns, pictographic characters “牖 (you),” quilting processes, functional fabrics (including water and wind-proof) and elements such as ropes, belts and buckles. Black, white and gray are used as the primary colors, with embellishments of bright yellow, rose, magenta and silver incorporated to embody the intersection where modern meets traditional – thereby creating BOSIDENG’s aesthetic movement.
Founded in 1976, BOSIDENG focuses on the development, design and production of down jackets. Since its conception, the BOSIDENG design team has devoted themselves to driving the evolution of the down jacket into high performance outerwear. For the past 42 years, BOSIDENG has been trail blazing the outwear category, specializing in downs, fabrics, craftsmanship and layouts. The quality and warmth of the down jacket has garnered attention globally; In 1999, BOSIDENG became the first Chinese clothing brand to enter the Switzerland market, which was the brands first international market. Today, their products are sold in more than 72 countries, including the United States, France, Italy and more. Every BOSIDENG down jacket undergoes 150 procedures and is tested in extreme environments by at least 62 technologists.
WHO: Actress Anne Hathaway, actor Jeremy Renner and Wendi Deng Murdoch as well as Olivia Palermo joined BOSIDENGdesigner, Zhu Lin and BOSIDENG President Gao Dekang at the show.
Model Alessandra Ambrosio walked in the brand’s Spring/Summer 2019 show.
Styling by Law Roach; Production by Judith Rice & Associations/Galaxy; Casting by David Milosevich Casting and Consulting LLC; Hair by Rodney Cutler; Make-up by Romana New York.
DATE / TIME: Tuesday, September 11th at 9:00pm
LOCATION: Spring Studios, Gallery 1 – 50 Varick Street – New York, NY 10013
MEDIA CONTACT: HLGroup