LONDON FASHION WEEK: MALAN BRETON SS19 Runway During Fashion Scout Presentation at Freemasons’ Hall






Sept. 14th-17th, 2018 – London, England:  FashionWeek.Pro was thrilled to be invited by Fashion Scout and POP PR to the Spring Summer 2019 runway shows during London Fashion Week at the Freemasons’ Hall venue. The FashionWeek.Pro team covered the runway event for a dynamic group of designers that presented during the Fashion Scout presentation. Designers included: F.H. Christensen, Anissa Aida, i-am-chen, Swedish School Of Textiles, Pam Hogg, Ashley Isham, INIFD, Ada Zanditon, Cassey Gan, INIFD LST, Malan Breton, Fashion Scout Graduate Showcase, FJU Talents, Ones To Watch, Aucarre, Nous Etudions, Price On Request, DB Berdan, Starsica, and A-Jane. Photojournalist Alma Rosaz and photographer Kurt Rebry covered the runway events for FashionWeek.Pro in London.  




MALAN BRETON Spring Summer 2019 Press Release

Malan Breton returns to the global stage that is London Fashion Week with a dazzling display of technicoloured nostalgia with his SS19 collection Show Girl.

Inspired by the Ziegfeld Follies and tales of his grandmother’s days as a showgirl and opera singer, Malan Breton’s new work highlights the glamor of traditional showbiz. The Ziegfeld Follies was a series of elaborate theatrical revue productions on Broadway from 1907 to 1931. The chorus girls elegantly paraded up and down stairs, costumed across the inspirational spectrum, from exotic birds of paradise to powerful and imposing battleships.

Malan Breton sheds the dark, defensive layers of AW18, revealing what lies beneath: an abundance of lush and vivid perennial staples. Buttery-soft tones of leather sit alongside flashes of neon. Textured gown trains sweep into intricate hand-beading and embroidery, bringing the stage to the runway with sharp aesthetic commitment. Trails of tulle lavishly drape creating a daydream silhouette.

A subtle revival of bold tailoring brings seventies influence to bear on Breton’s menswear. Charming prints in hues of blue and powder pink twinkle with unapologetic metallics. Malan’s Taiwanese origin stands as the collection’s foundation stitching East to West with powerful embossed brocade.

Each piece walks the catwalk with it’s own character and part to play in this spectacularly fresh approach to couture fashion. Proving once more that he is one of the greatest showman, Malan Breton marries personal performative history to the sharp lines and tailored specificity of his designs. Rather than just a return to the fashion stage, Show Girl is Breton’s first act in a grand stage play where his artistic ambition reaches lofty creative heights.












Spring Summer 2019

Show Production: Fashion Scout

Stylist: Montgomery Frazier

Hair: Toni&Guy Session team

Makeup: and team using products by KRYOLAN

DJing: Charlotte De Carle

Photographer: Simon Armstrong

Backstage Photographer / Videographer: The Project Video

Shoes Provided by: Top Owens

Special Thanks to 20th Century Fox Home Video and Julie Andrews







2019 FASHION WEEK Calendar

Important Dates