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Ayumi SS20 // Indonesian Diversity Spring Summer 2020 Runway –  New York Fashion Week

 

Ayumi SS20 Review by FashionWeek.Pro NYFW Runway Correspondent – Jen from MBAChic

 

The Indonesian Diversity (with Indonesia Fashion Gallery) presentation at New York Fashion Week brought together four designers who delivered incredible energy to Spring Studios to counter a grey Monday morning. The showcase did an incredible job of presenting the richness and true diversity of Indonesian fashion. One standout collection, Ayumi, presented mostly blush and neutral special occasion pieces combining opulent, embroidered textures and light, voluminous fabrics that seemed to float down the runway.

 

Owner and designer Marina Christyanti (known as Ayumi), showed expertly crafted (and tailored) pieces that infused light, airy movement into stunning, gold textiles. Some favorites included a glimmering mini with a chiffon bow-tie blouse, an ornate, embroidered A-line skirt with an airy, blouson top and a full, elegant black dress with a gilded bodice and feathered epaulets. That last dress immediately brought to mind the dress Andy Sachs (yes, Anne Hathaway’s character from The Devil Wears Prada) wore in Paris on that fateful day that she quit her job, tossing her Sidekick into a nearby fountain – really a beautiful dress and a powerful silhouette.

 

It’s exciting to see the Jakarta-based designer blend her Japanese (Ayumi was born and raised in Tokyo) and Indonesian roots and introduce her brand to a global audience through this showcase at NYFW – can’t wait to see her future collections and where her designs will pop up next.

 

Press Release – Indonesian Diversity via The Riviere Agency – 

 

New York, NY (September 9, 2019) – Four dynamic Indonesian designers brought culture and color with their SS2020 collections at NYFW Monday morning at Spring Studios. Ayumi, Julianto, Yogiswari Pradjanti, and Indonesian Diversity alumni  2Madison Avenue showcased vibrant collections with intricate attention to detail and several editorial standouts. 

 

Indonesian Diversity, in cooperation with Indonesia Fashion Gallery, presented the latest showcase of design talent from the richly diverse country often pigeonholed as the land of “Bali.”  The show effortlessly highlights the diversity of Indonesian style. 

 

One of the most evident details setting apart the Indonesian Diversity show, were the thoughtful intricacies, such as embroidered lace, beadwork, and crystals woven onto organic cotton, silk, leather, and satin – and of course, traditional Indonesian prints. The collections were filled with jovial graphic prints, peplums, and red-carpet ready gowns; sprinkled with vibrant menswear. 

 

 

AYUMI

Ayumi featured a stunning assortment of special occasion pieces, from the runway at NYFW that can easily be seen on the streets of Paris, Milan and New York. Silk, tulle and other embroidered textiles were presented in a series of blush tones and beiges that were anything but basic. Elegant shimmery gold silks and chiffons added movement and a unique level of formalwear to each piece. Crowd pleasers included a gold mini with a chiffon bow-tie blouse and a black jumpsuit with gold epaulets. 

 

Marina Christyanti, also known to many as, Ayumi, is a fashion designer and owner of a womenswear fashion brand, Ayumi, located in South Jakarta, Indonesia. Marina was born and raised in Tokyo and made her debut as a fashion designer in 2011 because of the love for fashion and her childhood dream to be a tailor. With black, earth tones, and pastels as the core colors of the line, Ayumi Fashion Brand has developed a reputation for offering seamlessly tailored pieces. Ayumi Fashion Brand has built a loyal fan base through previous collections, such as “NUWA”, “CALLA”, and “OLLA X AYUMI” as well as unique collaborations with artisans and the notable Indonesian female artist, Olla Ramlan. Ayumi Fashion Brand is excited to introduce the brand to a global audience through this group show at NYFW.

 

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@ayumiofficial_id

 

Runway Show – 

 

 

 

AYUMI SS20 // Indonesian Diversity Spring Summer 2020 Runway –  New York Fashion Week

 

 

NEW YORK, NEW YORK – SEPTEMBER 09: A model walks the runway for Ayumij at Spring Studios during New York Fashion Week: The Shows on September 09, 2019 in New York City. (Photo by Ilya S. Savenok/Getty Images for Indonesian Diversity SS20 Collection)

NEW YORK, NEW YORK – SEPTEMBER 09: A model walks the runway for Ayumij at Spring Studios during New York Fashion Week: The Shows on September 09, 2019 in New York City. (Photo by Ilya S. Savenok/Getty Images for Indonesian Diversity SS20 Collection)

NEW YORK, NEW YORK – SEPTEMBER 09: A model walks the runway for Ayumij at Spring Studios during New York Fashion Week: The Shows on September 09, 2019 in New York City. (Photo by Ilya S. Savenok/Getty Images for Indonesian Diversity SS20 Collection)

NEW YORK, NEW YORK – SEPTEMBER 09: A model walks the runway for Ayumij at Spring Studios during New York Fashion Week: The Shows on September 09, 2019 in New York City. (Photo by Ilya S. Savenok/Getty Images for Indonesian Diversity SS20 Collection)

NEW YORK, NEW YORK – SEPTEMBER 09: A model walks the runway for Ayumij at Spring Studios during New York Fashion Week: The Shows on September 09, 2019 in New York City. (Photo by Ilya S. Savenok/Getty Images for Indonesian Diversity SS20 Collection)

NEW YORK, NEW YORK – SEPTEMBER 09: A model walks the runway for Ayumij at Spring Studios during New York Fashion Week: The Shows on September 09, 2019 in New York City. (Photo by Ilya S. Savenok/Getty Images for Indonesian Diversity SS20 Collection)

NEW YORK, NEW YORK – SEPTEMBER 09: A model walks the runway for Ayumij at Spring Studios during New York Fashion Week: The Shows on September 09, 2019 in New York City. (Photo by Ilya S. Savenok/Getty Images for Indonesian Diversity SS20 Collection)

NEW YORK, NEW YORK – SEPTEMBER 09: A model walks the runway for Ayumij at Spring Studios during New York Fashion Week: The Shows on September 09, 2019 in New York City. (Photo by Ilya S. Savenok/Getty Images for Indonesian Diversity SS20 Collection)

NEW YORK, NEW YORK – SEPTEMBER 09: A model walks the runway for Ayumij at Spring Studios during New York Fashion Week: The Shows on September 09, 2019 in New York City. (Photo by Ilya S. Savenok/Getty Images for Indonesian Diversity SS20 Collection)

NEW YORK, NEW YORK – SEPTEMBER 09: A model walks the runway for Ayumij at Spring Studios during New York Fashion Week: The Shows on September 09, 2019 in New York City. (Photo by Ilya S. Savenok/Getty Images for Indonesian Diversity SS20 Collection)

NEW YORK, NEW YORK – SEPTEMBER 09: A model walks the runway for Ayumij at Spring Studios during New York Fashion Week: The Shows on September 09, 2019 in New York City. (Photo by Ilya S. Savenok/Getty Images for Indonesian Diversity SS20 Collection)

NEW YORK, NEW YORK – SEPTEMBER 09: A model walks the runway for Ayumij at Spring Studios during New York Fashion Week: The Shows on September 09, 2019 in New York City. (Photo by Ilya S. Savenok/Getty Images for Indonesian Diversity SS20 Collection)

NEW YORK, NEW YORK – SEPTEMBER 09: A model walks the runway for Ayumij at Spring Studios during New York Fashion Week: The Shows on September 09, 2019 in New York City. (Photo by Ilya S. Savenok/Getty Images for Indonesian Diversity SS20 Collection)

NEW YORK, NEW YORK – SEPTEMBER 09: A model walks the runway for Ayumij at Spring Studios during New York Fashion Week: The Shows on September 09, 2019 in New York City. (Photo by Ilya S. Savenok/Getty Images for Indonesian Diversity SS20 Collection)

NEW YORK, NEW YORK – SEPTEMBER 09: A model walks the runway for Ayumij at Spring Studios during New York Fashion Week: The Shows on September 09, 2019 in New York City. (Photo by Ilya S. Savenok/Getty Images for Indonesian Diversity SS20 Collection)

NEW YORK, NEW YORK – SEPTEMBER 09: A model walks the runway for Ayumij at Spring Studios during New York Fashion Week: The Shows on September 09, 2019 in New York City. (Photo by Ilya S. Savenok/Getty Images for Indonesian Diversity SS20 Collection)

NEW YORK, NEW YORK – SEPTEMBER 09: A model walks the runway for Ayumij at Spring Studios during New York Fashion Week: The Shows on September 09, 2019 in New York City. (Photo by Ilya S. Savenok/Getty Images for Indonesian Diversity SS20 Collection)

NEW YORK, NEW YORK – SEPTEMBER 09: A model walks the runway for Ayumij at Spring Studios during New York Fashion Week: The Shows on September 09, 2019 in New York City. (Photo by Ilya S. Savenok/Getty Images for Indonesian Diversity SS20 Collection)

NEW YORK, NEW YORK – SEPTEMBER 09: A model walks the runway for Ayumij at Spring Studios during New York Fashion Week: The Shows on September 09, 2019 in New York City. (Photo by Ilya S. Savenok/Getty Images for Indonesian Diversity SS20 Collection)

NEW YORK, NEW YORK – SEPTEMBER 09: A model walks the runway for Ayumij at Spring Studios during New York Fashion Week: The Shows on September 09, 2019 in New York City. (Photo by Ilya S. Savenok/Getty Images for Indonesian Diversity SS20 Collection)

NEW YORK, NEW YORK – SEPTEMBER 09: A model walks the runway for Ayumij at Spring Studios during New York Fashion Week: The Shows on September 09, 2019 in New York City. (Photo by Ilya S. Savenok/Getty Images for Indonesian Diversity SS20 Collection)

NEW YORK, NEW YORK – SEPTEMBER 09: A model walks the runway for Ayumij at Spring Studios during New York Fashion Week: The Shows on September 09, 2019 in New York City. (Photo by Ilya S. Savenok/Getty Images for Indonesian Diversity SS20 Collection)

NEW YORK, NEW YORK – SEPTEMBER 09: A model walks the runway for Ayumij at Spring Studios during New York Fashion Week: The Shows on September 09, 2019 in New York City. (Photo by Ilya S. Savenok/Getty Images for Indonesian Diversity SS20 Collection)

NEW YORK, NEW YORK – SEPTEMBER 09: A model walks the runway for Ayumij at Spring Studios during New York Fashion Week: The Shows on September 09, 2019 in New York City. (Photo by Ilya S. Savenok/Getty Images for Indonesian Diversity SS20 Collection)

NEW YORK, NEW YORK – SEPTEMBER 09: A model walks the runway for Ayumij at Spring Studios during New York Fashion Week: The Shows on September 09, 2019 in New York City. (Photo by Ilya S. Savenok/Getty Images for Indonesian Diversity SS20 Collection)

NEW YORK, NEW YORK – SEPTEMBER 09: A model walks the runway for Ayumij at Spring Studios during New York Fashion Week: The Shows on September 09, 2019 in New York City. (Photo by Ilya S. Savenok/Getty Images for Indonesian Diversity SS20 Collection)

NEW YORK, NEW YORK – SEPTEMBER 09: A model walks the runway for Ayumij at Spring Studios during New York Fashion Week: The Shows on September 09, 2019 in New York City. (Photo by Ilya S. Savenok/Getty Images for Indonesian Diversity SS20 Collection)

NEW YORK, NEW YORK – SEPTEMBER 09: A model walks the runway for Ayumij at Spring Studios during New York Fashion Week: The Shows on September 09, 2019 in New York City. (Photo by Ilya S. Savenok/Getty Images for Indonesian Diversity SS20 Collection)

NEW YORK, NEW YORK – SEPTEMBER 09: A model walks the runway for Ayumij at Spring Studios during New York Fashion Week: The Shows on September 09, 2019 in New York City. (Photo by Ilya S. Savenok/Getty Images for Indonesian Diversity SS20 Collection)

NEW YORK, NEW YORK – SEPTEMBER 09: A model walks the runway for Ayumij at Spring Studios during New York Fashion Week: The Shows on September 09, 2019 in New York City. (Photo by Ilya S. Savenok/Getty Images for Indonesian Diversity SS20 Collection)

NEW YORK, NEW YORK – SEPTEMBER 09: A model walks the runway for Ayumij at Spring Studios during New York Fashion Week: The Shows on September 09, 2019 in New York City. (Photo by Ilya S. Savenok/Getty Images for Indonesian Diversity SS20 Collection)

NEW YORK, NEW YORK – SEPTEMBER 09: A model walks the runway for Ayumij at Spring Studios during New York Fashion Week: The Shows on September 09, 2019 in New York City. (Photo by Ilya S. Savenok/Getty Images for Indonesian Diversity SS20 Collection)

NEW YORK, NEW YORK – SEPTEMBER 09: A model walks the runway for Ayumij at Spring Studios during New York Fashion Week: The Shows on September 09, 2019 in New York City. (Photo by Ilya S. Savenok/Getty Images for Indonesian Diversity SS20 Collection)

NEW YORK, NEW YORK – SEPTEMBER 09: A model walks the runway for Ayumij at Spring Studios during New York Fashion Week: The Shows on September 09, 2019 in New York City. (Photo by Ilya S. Savenok/Getty Images for Indonesian Diversity SS20 Collection)

NEW YORK, NEW YORK – SEPTEMBER 09: A model walks the runway for Ayumij at Spring Studios during New York Fashion Week: The Shows on September 09, 2019 in New York City. (Photo by Ilya S. Savenok/Getty Images for Indonesian Diversity SS20 Collection)

NEW YORK, NEW YORK – SEPTEMBER 09: A model walks the runway for Ayumij at Spring Studios during New York Fashion Week: The Shows on September 09, 2019 in New York City. (Photo by Ilya S. Savenok/Getty Images for Indonesian Diversity SS20 Collection)

NEW YORK, NEW YORK – SEPTEMBER 09: A model walks the runway for Ayumij at Spring Studios during New York Fashion Week: The Shows on September 09, 2019 in New York City. (Photo by Ilya S. Savenok/Getty Images for Indonesian Diversity SS20 Collection)

NEW YORK, NEW YORK – SEPTEMBER 09: A model walks the runway for Ayumij at Spring Studios during New York Fashion Week: The Shows on September 09, 2019 in New York City. (Photo by Ilya S. Savenok/Getty Images for Indonesian Diversity SS20 Collection)

NEW YORK, NEW YORK – SEPTEMBER 09: A model walks the runway for Ayumij at Spring Studios during New York Fashion Week: The Shows on September 09, 2019 in New York City. (Photo by Ilya S. Savenok/Getty Images for Indonesian Diversity SS20 Collection)

NEW YORK, NEW YORK – SEPTEMBER 09: A model walks the runway for Ayumij at Spring Studios during New York Fashion Week: The Shows on September 09, 2019 in New York City. (Photo by Ilya S. Savenok/Getty Images for Indonesian Diversity SS20 Collection)

NEW YORK, NEW YORK – SEPTEMBER 09: A model walks the runway for Ayumij at Spring Studios during New York Fashion Week: The Shows on September 09, 2019 in New York City. (Photo by Ilya S. Savenok/Getty Images for Indonesian Diversity SS20 Collection)

NEW YORK, NEW YORK – SEPTEMBER 09: Designer walks the runway for Ayumij at Spring Studios during New York Fashion Week: The Shows on September 09, 2019 in New York City. (Photo by Ilya S. Savenok/Getty Images for Indonesian Diversity SS20 Collection)

NEW YORK, NEW YORK – SEPTEMBER 09: Designer walks the runway for Ayumij at Spring Studios during New York Fashion Week: The Shows on September 09, 2019 in New York City. (Photo by Ilya S. Savenok/Getty Images for Indonesian Diversity SS20 Collection)

NEW YORK, NEW YORK – SEPTEMBER 09: Designer walks the runway for Ayumij at Spring Studios during New York Fashion Week: The Shows on September 09, 2019 in New York City. (Photo by Ilya S. Savenok/Getty Images for Indonesian Diversity SS20 Collection)