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NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture –  New York Fashion Week

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture –  New York Fashion Week

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture –  New York Fashion Week

 

 

 

 

AFFFAIR Kicks Off NYFW with a Litany of Red Carpet Worthy Dresses in FrostedPastels Inspired by One of The World’s Rarest Orchids

 

New York, NY – September 5, 2019 – Afffair is becoming a staple for A-list stylists looking for the next red carpet showstopper at New York Fashion Week. The label showed an array of elegant statement pieces showcasing everything from head-to-toe fringe that framed each body exquisitely to ruffles and pleated sheer fabric strategically placed to hug every curve. The designer, Rufat Ismayil, stayed true to his cultural DNA; inspired by the rare orchid that grows exclusively in his home country, Azerbaijan, The Kahri Bulbul. The collection came to life on the runway through a movement of pastel textiles such as organza, silk, crêpe chiffon and mesh embellished with crystal embroidery. The color story of the collection showcased shades of mint, lilac, pink, tangerine, purple and off-white. 

 

Afffair, known most for dressing sultry celebs on the red carpet like Beyonce, Jennifer Lopez, Bebe Rexha, Becky G, Ashanti, Lil Kim, Tessa Hilton, Hannah Stocking, Fantasia Taylor and Lala Kent, showcased a lineup featuring petal cutouts, intricate embroidery, and mesh details throughout each look – all made for the confident, romantic, strong-willed woman. 

 

Every piece from the SS20 collection resembled the Kahri Bulbul, whether in form or color – accessorized with crystal headpieces, earrings, embroidered tulle gloves, and heels adorned with feathers. Like the delicate but rare flower, the intricacy of each look grazed the runway, capturing the attention of all eyes in the room. The haute couture looks ranged from cocktail mini dresses to sophisticated floor-length gowns that will surely be anticipated on many red carpets to come. 

 

The collection featured accessories and shoes by Melisa Erkol for Afffair. The sleek low ponies and glossy hair looks were provided by Wella led by Wella global stylist, Aubrey Loots. Makeup provided by Makeup Beauty Academy led by Andrea Sigrist, showcased a mix of natural dewy faces with bold eye shadows; corresponding with each look from the collection. Rounding out the beauty category, statement pastel nails featured a pressed flower by nail team Yuki Natori.

 

Every seat in the house was filled; notable guests included WWE wrestler CJ Perry, Love & Hip Hop’s Nya Lee, Miss USA Chelsie Kryst, recording artist and social media star Jerrika Karlae,  US Soccer player Ricky Lopez-Espin, Real Housewives of New Jersey star Jennifer Aydin, and Orange is the New Black star, Francesca Curan sat front row for the Spring/ Summer 2020 collection. 

 

About Afffair:

AFFFAIR is an International fashion brand that always stuns in a room, through its elite and elegant, ready-to-wear meets hint of couture DNA. The brand takes its origins from The Land of Fire – Azerbaijan and it was brought to the world as a result of inspiration and vision of talented designer and Creative Director, Rufat Ismayil. Though born in Azerbaijan, Afffair moved its brand to the cosmopolitan city of Istanbul. The brand can be described as “Contemporary Classic” consistent for its astonishing, unconventional, modern silhouettes and designs. AFFFAIR is inspired by a woman who is both sophisticated and powerful yet very feminine and desirable. She is the embodiment of confidence and naturally attracts attention by her strong presence and expresses her personality through her personal style.

 

Afffair has a garment production heritage which makes it possible to control the value chain from the creative process, designing and production development of new and innovative materials, serving them to create a one-of-a-kind garment that instantly becomes an object of desire. Rufat personally is involved and overlooks all the areas of establishing each collection. From design and creative direction, to being in charge of the textiles and garment production factory, as well as the innovative and creative lab. You can follow Afffair on Instagram @Afffair.fff.

 

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Full Runway Show – 

 

 

NYFW: AFFFAIR SS20 // Front Row

 

 

 

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture –  New York Fashion Week

 

 

 

 

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture –  New York Fashion Week

Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture -  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture –  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture -  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture –  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture -  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture –  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture -  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

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NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture –  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

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NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture –  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture -  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture –  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture -  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture –  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture -  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture –  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture -  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture –  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture -  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture –  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture -  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture –  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture -  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture –  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture -  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture –  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture -  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture –  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture -  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture –  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture -  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture –  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture -  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture –  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture -  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture –  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture -  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture –  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture -  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture –  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture -  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture –  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture -  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture –  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture -  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture –  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture -  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture –  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture -  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture –  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture -  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture –  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture -  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture –  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture -  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture –  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture -  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture –  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture -  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture –  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture -  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture –  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture -  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture –  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture -  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture –  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

 

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture -  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture –  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture -  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture –  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture -  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture –  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture -  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW: AFFFAIR SS20 // Spring Summer 2020 Runway Couture –  New York Fashion Week | Photos © IMAXtree  #IMAXTREE

NYFW Lookbook: AFFFAIR AW19 Runway – NYFW THE SHOWS – FashionWeek.Pro Exclusive PHOTOS | #Afffair @afffair.fff @riviereagency @nyfw @fashionweek #NYFW #Designers #Runway #NYC #FashionWeek #Models #AW19 #Couture #RTW #Style

NYFW Lookbook: AFFFAIR AW19 Runway – NYFW THE SHOWS – FashionWeek.Pro Exclusive PHOTOS | #Afffair @afffair.fff @riviereagency @nyfw @fashionweek #NYFW #Designers #Runway #NYC #FashionWeek #Models #AW19 #Couture #RTW #Style

NYFW Photo Gallery: AFFFAIR AW19 Runway – NYFW THE SHOWS – FashionWeek.Pro Exclusive PHOTOS

 

Inquiries: press@fashionweek.pro

 

 

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Official NYFW The Shows Calendar Runway Event

 

 

 

 

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⚡️New York, NY – Feb. 13th, 2019: Models walk the AFFFAIR FW19 runway at #SpringStudios in NYC during #NYFWTheShows. ⠀ .⠀ .⠀ NYFW Lookbook + PressRelease: @AFFFAIR.FFF “THE BUTTERFLY EFFECT” AW19 Runway – #NYFW THE SHOWS – FashionWeek.Pro Exclusive PHOTOS | #Afffair @Rufat_ismayil @riviereagency @nyfw @fashionweek .⠀ .⠀ DOWNLOAD MOBILE GALLERY APP HERE: http://bit.ly/AFFFAIRapp PHOTO GALLERY: https://www.fashionweek.life/afffairfw19/ (DM us for Download Pin) .⠀ Creative Director: #RufatIsmayil Supermodel Opening: @tulinsahinofficial Agency: Riviere Agency @LoriRiviere Beauty: @michellewebbmakeup @dollhousexpress @christopheyecouture Hair: @lootypics Venue: @SpringStudios .⠀ 📸 Exclusive NYFW The Shows Photos @Julia_Sariy for @FashionWeek.Pro ⠀ 🎥 @Lourdes.NYC .⠀ .⠀ NYFW Lookbook: http://bit.ly/FWPAfffair Read on #APPLENEWS: http://bit.ly/FWPApple .⠀ .⠀ Music via @YouTube Audio Library: Synergy by Geographer ⠀ . . .⠀ .⠀ #Fashion #Designers #NYC #FashionWeek #Models #RTW #AW19 #Runway #Couture #Style #FashionWeekPro #Catwalk #FashionBlogger #Fashionista #FashionLover #FashionInspo #FashionDaily #FashionDiaries #FashionAddict #FashionInspo #FashionShow #OOTD #StyleBlogger #FashionPhotography

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New York, New York – February 13th, 2019: The FashionWeek.Pro team was thrilled to be invited to the AFFFAIR AW19 show in New York City during NYFW The Shows runway at Spring Studios. FashionWeek.Pro exclusive NYFW photographer, @Julia_Sariy covered the runways from the press risers and captured fabulous backstage beauty moments. Many thanks to the Riviere Agency and the Afffair team for inviting us to attend and record runway memories.

 

Full Runway Show:

 

 

 

Please follow us @FashionWeek.Pro on Instagram for NYFW stories and updates!

Press Release –

 

One of the Newest Celeb Favorites, Rufat Ismayel of AFFFAIR Brought Glamour and Lots of Sparkle to Spring Studios To Close Out NYFW

 

 

New York, NY (February 13, 2019) – It is fitting that one of Hollywood’s newest go-to labels, Afffair, closed out NYFW at Spring Studios with a sultry, empowering, feminine collection from Azerbaijani designer, Rufat Ismayil.

The haute couture looks ranged from cocktail to evening-wear, with very avant-garde silhouettes and intricate designs. Bodysuits were paired with multi-meter long trains;  each look adorned with headpieces made of feathers, beads, and embellished hairpins.

Turkish supermodel, Tülin Sahin, opened the show with a two-piece ensemble complete with a beaded midriff bomber jacket and a satin emerald pleated skirt; giving off sophisticated “school girl” vibes. Each as unique a butterfly’s wings, lace details abounded in sultry pantsuits to cocktail dresses expertly merging lace and velvet. Standout pieces included a lace belted pantsuit and the finale piece, also worn by Sahin, a black velvet long sleeve evening gown with a voluminous ruched bottom in deep goldenrod. The finale piece was selected and customized for Ashanti at The Grammy’s this past Sunday demonstrating the designers growing relationship with Hollywood’s elite.

Though most of the collection featured meticulous black lace and organza textiles; emerald green satin, lush silver velvet, and billowing gold layers of chiffon and satin created a rich color palette for the runway.

The collection was inspired by a trip Ismayil took to North America where the Monarch Butterfly’s intricate wings mesmerized him into a trance of lace, organza, and chiffon.

Notable attendees included Francesca Curran [Orange is the New Black], Jennifer Aydin  [The Real Housewives of New Jersey], Angelina Pivarnick [Jersey Shore], Daniella Salvi, Rahmeka Cox [Miss New York 2018].

The hair lead was Aubrey Loots [@lootypics] for Wella Professionals [@wellahair] and Makeup lead was Michelle Webb [michellewebbmakeup] for Dollhouse Xpress [@dollhousexpress]. The dramatic lashes were provided by Christoph Eye Couture [@christopheyecouture]

 

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Creative Director: Rufat Ismayil

Photo Gallery –

Photos by @Julia_Sariy for @FashionWeek.Pro

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Browse recent FashionWeek.Pro Photo Galleries, Lookbooks + Editorials: 

 

 

FOR IMMEDIATE RELEASE:  AFFFAIR SS19 COLLECTION – RUNWAY AT NYFW ‘THE SHOWS’ | @nyfw @fashion_week #Afffair @Afffair.fff @riviereagency #NYFW #FashionNews #NYC #Fashion #FashionWeek #Couture #Runway

FOR IMMEDIATE RELEASE: AFFFAIR SS19 COLLECTION – RUNWAY AT NYFW ‘THE SHOWS’ | @nyfw @fashion_week #Afffair @Afffair.fff @riviereagency #NYFW #FashionNews #NYC #Fashion #FashionWeek #Couture #Runway

FOR IMMEDIATE RELEASE: AFFFAIR SS19 COLLECTION – RUNWAY AT NYFW ‘THE SHOWS’

 

 

 

For Immediate Release: September 8th, 2018
Press Inquiries – press@fashionweek.pro

 

 

FashionWeek.Pro has just completed live coverage with a team of correspondents, photographers + photojournalists at New York Fashion Week and London Fashion Week. Our teams in New York and London covered 70+ runway shows in the last two weeks which is amazing for a brand new fashion channel like FashionWeek.Pro! Next week, the team heads to Paris for Paris Fashion Week.

In an effort to publish every designer collection we were allowed to preview by attending the live runway show presented during both of these prestigious fashion week events, we will be publishing all collection galleries first without formally reviewing each collection itself. FashionWeek.Pro photographers in the US ( Melissa Enriquez & Julia Sariy) and our London photographers (Kurt Rebry & Alma Rosaz) are diligently working on processing runway images from all of these shows. Every designer presenting fashion shows at NYFW that the FashionWeek.Pro team covered live in NYC & London, will have 2-3 feature articles. In this article, we will focus on all the Getty/PR firm Images and press releases provided to FashionWeek.Pro by each designer’s team. Next, the FashionWeek.Pro team’s images, stories & videos captured by our media correspondents through live iPhone reporting will be featured and we’ll highlight all FashionWeek.Pro EXCLUSIVE photography of the show with commentary along with where you can pre-order each collection.

Don’t forget to check out @FashionWeek.Pro’s IGTV & Instagram stories!  

***Images are subject to copyright. Please email press@fashionweek.pro for written permission to use. 

NEW YORK, NY – SEPTEMBER 07: Models walk the runway during the C’EST D BY DOYEON YONI YU OXFORD FASHION STUDIOS fashion show during September 2018 New York Fashion Week at Industria Studios

 

 

 

 

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AFFFAIR Debuts at New York Fashion Week with Power of Fire Collection

Inspired by the designer’s home country Azerbaijan, “The Land of FIre”

 

 

New York, NY (September 07, 2018) – Azerbaijani fashion designer, Rufat Ismayil of AFFFAIR, showed his Spring Summer 2019 Collection, “Power of Fire”, at Industria today to 500 guests as a part of IMG’s NYFW: The Shows. Ismayil is the first designer to represent his home country at New York Fashion Week.

Ismayil’s theme, “Fashion Beyond Continents, Power of Fire from The Land of Fire”, was apparent as each intricate piece hit the catwalk. As an ambassador of Azerbaijani fashion, the designer wanted his audience to discover, experience and enjoy the Haute Couture creations made in the Land of Fire.

Luxurious materials like crêpe chiffon, silk, stonewashed silk, semi-precious gemstones, and embellishments contributed to the modern maximalist feel embodied by AFFFAIR. For the Spring/Summer 2019 season, the label chose to use gold, black mixed, emerald, and denim with accents of semi-precious gemstones in natural tones.

The SS19 collection was full of daring cutouts, plunging necklines, and sexy yet luxurious details. Embellishments lined the waists of several gowns and statement bejeweled shoulder pads were a standout feature on select looks.

The AFFFAIR brand was originally and continues to be inspired by women who are both sophisticated and powerful, yet very feminine and desirable. Each model on the runway embodied a sense of confidence, attracting attention by their presence evoked by stepping into an AFFFAIR ensemble.

  

“Be fearless in the pursuit of what sets your soul on fire.” says Ismayilov.

 

The designer aims to continue to build AFFFAIR as a global brand while designing for sophisticated, visionary women worldwide who have a great sense of style. AFFFAIR Haute Couture SS19 will be available at AFFFAIR atelier and selected multi-brand stores in Azerbaijan, Italy, Saudi Arabia and Turkey.

 

Notable attendees included Allison Holker (ABC’s Dancing with the Stars, Host of Disney Weddings) and Rydel Lynch (Singer, R5).

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About AFFFAIR

 

AFFFAIR is an International clothing brand dedicated to elite and elegant ready to wear with a hint of couture. The brand takes its origins from “The Land of Fire”, Azerbaijan, and it was brought to the world as a result of the inspiration and vision of talented designer and garment maker, Rufat Ismayilov. Born in 1981 in Baku, Azerbaijan, the Creative Director and Founder of AFFFAIR had a great interest in fashion design from a young age and looked for ways to express his passion for it.

Ismayilov decided to move to Istanbul to pursue the launch of his own label, AFFFAIR. The brand is inspired by its home in Istanbul, a cosmopolitan city of contrasts that expresses an amazing and unique mix of inspirations on the crossroads between East and West. AFFFAIR masters the art of assembling all the creative impulses and developing them into an exceptional DNA, which is pursued by the brand and can be described as contemporary classic.

One of the most important features of the brand is that it has a garment production heritage which makes it possible to control the value chain from the creative process, to designing and production development of new and innovative materials, serving them to create a “piece of art” garment that instantly becomes an object of desire. By choosing AFFFAIR, women make a choice in favor for looking feminine, remarkable and memorable.

 

For more information visit https://www.afffair.com/site/ or follow along on Instagram at @afffair.fff.

 

 

 

FRONT ROW:  AFFFAIR SS19 COLLECTION – RUNWAY AT NYFW ‘THE SHOWS’ | @nyfw @fashion_week #Afffair @Afffair.fff @riviereagency #NYFW #FashionNews #NYC #Fashion #FashionWeek #Couture #Runway

FRONT ROW: AFFFAIR SS19 COLLECTION – RUNWAY AT NYFW ‘THE SHOWS’ | @nyfw @fashion_week #Afffair @Afffair.fff @riviereagency #NYFW #FashionNews #NYC #Fashion #FashionWeek #Couture #Runway

FRONT ROW: AFFFAIR SS19 COLLECTION – RUNWAY AT NYFW ‘THE SHOWS’

 

 

 

 

For Immediate Release: September 8th, 2018
Press Inquiries – press@fashionweek.pro

 

 

FashionWeek.Pro has just completed live coverage with a team of correspondents, photographers + photojournalists at New York Fashion Week and London Fashion Week. Our teams in New York and London covered 70+ runway shows in the last two weeks which is amazing for a brand new fashion channel like FashionWeek.Pro! Next week, the team heads to Paris for Paris Fashion Week.

In an effort to publish every designer collection we were allowed to preview by attending the live runway show presented during both of these prestigious fashion week events, we will be publishing all collection galleries first without formally reviewing each collection itself. FashionWeek.Pro photographers in the US ( Melissa Enriquez & Julia Sariy) and our London photographers (Kurt Rebry & Alma Rosaz) are diligently working on processing runway images from all of these shows. Every designer presenting fashion shows at NYFW that the FashionWeek.Pro team covered live in NYC & London, will have 2-3 feature articles. In this article, we will focus on all the Getty/PR firm Images and press releases provided to FashionWeek.Pro by each designer’s team. Next, the FashionWeek.Pro team’s images, stories & videos captured by our media correspondents through live iPhone reporting will be featured and we’ll highlight all FashionWeek.Pro EXCLUSIVE photography of the show with commentary along with where you can pre-order each collection.

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***Images are subject to copyright. Please email press@fashionweek.pro for written permission to use. 

NEW YORK, NY – SEPTEMBER 07: Models walk the runway during the C’EST D BY DOYEON YONI YU OXFORD FASHION STUDIOS fashion show during September 2018 New York Fashion Week at Industria Studios

 

 

 

 

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AFFFAIR Debuts at New York Fashion Week with Power of Fire Collection

Inspired by the designer’s home country Azerbaijan, “The Land of FIre”

 

New York, NY (September 07, 2018) – Azerbaijani fashion designer, Rufat Ismayil of AFFFAIR, showed his Spring Summer 2019 Collection, “Power of Fire”, at Industria today to 500 guests as a part of IMG’s NYFW: The Shows. Ismayil is the first designer to represent his home country at New York Fashion Week.

Ismayil’s theme, “Fashion Beyond Continents, Power of Fire from The Land of Fire”, was apparent as each intricate piece hit the catwalk. As an ambassador of Azerbaijani fashion, the designer wanted his audience to discover, experience and enjoy the Haute Couture creations made in the Land of Fire.

Luxurious materials like crêpe chiffon, silk, stonewashed silk, semi-precious gemstones, and embellishments contributed to the modern maximalist feel embodied by AFFFAIR. For the Spring/Summer 2019 season, the label chose to use gold, black mixed, emerald, and denim with accents of semi-precious gemstones in natural tones.

The SS19 collection was full of daring cutouts, plunging necklines, and sexy yet luxurious details. Embellishments lined the waists of several gowns and statement bejeweled shoulder pads were a standout feature on select looks.

The AFFFAIR brand was originally and continues to be inspired by women who are both sophisticated and powerful, yet very feminine and desirable. Each model on the runway embodied a sense of confidence, attracting attention by their presence evoked by stepping into an AFFFAIR ensemble.

  

“Be fearless in the pursuit of what sets your soul on fire.” says Ismayilov.

 

The designer aims to continue to build AFFFAIR as a global brand while designing for sophisticated, visionary women worldwide who have a great sense of style. AFFFAIR Haute Couture SS19 will be available at AFFFAIR atelier and selected multi-brand stores in Azerbaijan, Italy, Saudi Arabia and Turkey.

 

Notable attendees included Allison Holker (ABC’s Dancing with the Stars, Host of Disney Weddings) and Rydel Lynch (Singer, R5).

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About AFFFAIR

 

AFFFAIR is an International clothing brand dedicated to elite and elegant ready to wear with a hint of couture. The brand takes its origins from “The Land of Fire”, Azerbaijan, and it was brought to the world as a result of the inspiration and vision of talented designer and garment maker, Rufat Ismayilov. Born in 1981 in Baku, Azerbaijan, the Creative Director and Founder of AFFFAIR had a great interest in fashion design from a young age and looked for ways to express his passion for it.

Ismayilov decided to move to Istanbul to pursue the launch of his own label, AFFFAIR. The brand is inspired by its home in Istanbul, a cosmopolitan city of contrasts that expresses an amazing and unique mix of inspirations on the crossroads between East and West. AFFFAIR masters the art of assembling all the creative impulses and developing them into an exceptional DNA, which is pursued by the brand and can be described as contemporary classic.

One of the most important features of the brand is that it has a garment production heritage which makes it possible to control the value chain from the creative process, to designing and production development of new and innovative materials, serving them to create a “piece of art” garment that instantly becomes an object of desire. By choosing AFFFAIR, women make a choice in favor for looking feminine, remarkable and memorable.

 

For more information visit https://www.afffair.com/site/ or follow along on Instagram at @afffair.fff.